MICE MICE BABY

We’re once, twice, three times a Melbourne International Coffee Expo Exhibitor

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What’s MICE (The Melbourne International Coffee Expo) all about?

The Melbourne International Coffee Expo (MICE) kicked off as Australia’s very first coffee-only trade show. Now, it’s earned its spot as the top coffee event in the Asia Pacific region. It’s a brilliant excuse for everyone in the coffee scene to meet in one place for a three-day, caffeine-fueled catch-up. Naturally, The Bean Cartel had to be there.

Introducing

Experience the ultimate coffee expo Melbourne has to offer

For three years running, The Bean Cartel has taken MICE by storm. Our stand is hard to miss- a riot of colour, energy, and an authentic reflection of our brand’s bold identity.

“We set out to disrupt the specialty coffee scene with bold branding and a massive range of single-origin offerings. We never imagined how much fun our clients would have with our coffees.”

– Stacy Visser, the Bean Cartel founder

MICE isn’t just an expo

At MICE we proudly showcase our latest innovative products

MICE isn’t just an expo for us; it’s where we step out of the roastery, crank up the networking, and showcase our anything but basic beans. It’s also where we introduce our latest innovative products, setting new standards in the Australian coffee wholesale industry.
At MICE 2024, we unleashed the latest Cartel crew, including: 

  • Batch taps
  • RTD cold brew tonics
  • Specialty drinking chocolate powder
  • Wet and dry chai

Our diverse range gives café owners, coffee lovers, and those who prefer something different, the hit they need.

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Bean Cartel coffee merch – bold streetwear apparel for lovers of dangerously good coffee

Statement merch, if you’ve got it flaunt it

The Bean Cartel isn’t just about coffee, and our MICE stand isn’t just about beans. It’s about the community we build. Our merch, decked out with custom Colombian artwork, is always a crowd-pleaser. Seeing our gear in action, contributing to the buzz, never gets old.

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What to expect at MICE

Educational experiences

Insightful discussions

Special breakfast event

MICE is constantly evolving to not only connect sellers and buyers, but to support baristas, café owners and help businesses succeed. Expect educational experiences, insightful discussions and valuable knowledge around industry trends.

What MICE means to The Bean Cartel 

Our presence at MICE isn’t just about being there

It’s about making a statement. With cartel-like tenacity and unshakeable high standards of what we’ll accept for our drinkers, we control the process from farm to cup, so there are no what-ifs. The buck stops with us.

The Bean Cartel team loves to socialise with other coffee exhibitors, cafe owners and the general public. They dish out our award-winning beans in complimentary coffees and provide information about our services and pricing. If you’re a café owner, a coffee aficionado, a specialty coffee fan, or someone who loves a good buzz, The Bean Cartel’s is for you.

Love what we’ve got?

Socialise with exhibitors, cafe owners and the public

Share The Bean Cartel high standards of excellence with more coffee loving humans

Dish out Award Winning Beans in free coffees

Love what we've got?

Get in touch with The Bean Cartel now to chat about your wholesale, retail corporate or home coffee needs. Let’s get your buzz on.